Friday 13 May 2022

New York-based out-of-home media company Outfront Media Inc. (NYSE: OUT) has acquired billboards and certain other business support assets in Portland, Oregon and Clark County, Washington from Pacific Outdoor Advertising, the company said.

The acquired advertising assets include 211 large-format static displays, 21 digital displays, 709 posters, and 15 walls.

The transaction was fully funded using cash on hand.

This new Outfront market represents the establishment of an urban-market foothold in the Pacific Northwest, and a significant expansion of Outfront's inventory, which already includes billboards in the non-urban areas of Oregon and Washington.

Outfront leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America.

Through its technology platform, Outfront will fundamentally change the ways advertisers engage audiences on-the-go.