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Omnicom´s Credera Acquires Salesforce Summit Partner BrightGen
Wednesday 24 November 2021

US-based boutique consulting firm Credera has acquired UK-based Salesforce Summit Partner BrightGen to extend its depth in digital transformation, marketing technology, and customer experience capabilities, the firm said.

Credera is part of Omnicom Precision Marketing Group, the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).

BrightGen specializes in the design, delivery, and implementation of solutions for companies across the media, financial services, travel and transport, and education industries.

BrightGen's management team will continue to lead the company and carry forward its brand, culture and values.

BrightGen is a U.K-based Salesforce Summit Partner that has been implementing solutions and creating customer success for 15 years.

The company specializes in the design, delivery, and implementation of solutions for companies across the media, financial services, travel and transport, and education industries.

Credera is a consulting firm focused on strategy, transformation, data and technology.
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Date Published: 24/11/2021

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