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ironSource to Acquire Tapjoy to Expand Platform Offering for App Developers
Friday 15 October 2021

Israel-based business platform for the app economy ironSource (NYSE: IS) has agreed to acquire the mobile advertising and app monetisation company Tapjoy, Inc., located in California, to strengthen platform offering for app developers, the company said.

The acquisition is expected to strengthen the ironSource platform offering for mobile app and game developers through several areas of synergy: ironSource customers will be able to generate more revenue with greater access to diversified advertiser demand, including through the Tapjoy marketplace.

In addition, customers will benefit from complementary technology allowing app developers to enrich their in-game economies; and the acquisition is also intended to increase ironSource's SDK footprint among both apps and games, growing the company's scale in the market.

ironSource is a business platform for the App Economy that empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device.

Tapjoy's platform empowers advertisers to connect with app users through value exchange advertising that drives awareness, engagement, and the metrics that matter most to their overall growth.
Date Published: 15/10/2021