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Entain CEE Closes Acquisition of Croatian Sportsbook Operator SuperSport
Friday 25 November 2022

Isle of Man-based sports betting, gaming and interactive entertainment group Entain plc's (LSE: ENT) Entain CEE business has completed the acquisition of the Croatia-based gaming and sportsbook operator SuperSport Group, the group said.

On 11 August 2022, Entain announced (Link) it had partnered with EMMA Capital, an investment firm operating in the Central and Eastern European region, to establish Entain CEE, a strategic platform to drive expansion in the highly attractive CEE market.

SuperSport has a leading c50% share in the fully regulated Croatian market. Its unrivalled brand and online focused sports betting, as well as iGaming offer is underpinned by its proprietary technology solution.

Entain CEE is a unique platform created to unlock the EUR 5bn regulated betting and gaming market opportunity across CEE. Entain CEE is led by SuperSport's CEO, Radim Haluza, who has significant experience in this region.

On 19 October 2022, Entain announced (Link) the successful issuance of a USD1bn new term loan that will be partially used to finance the acquisition of SuperSport.

Entain plc (LSE: ENT) is a FTSE100 company and is one of the world's largest sports-betting and gaming groups, operating both online and in the retail sector.

The group owns a comprehensive portfolio of established brands; Sports brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet and Sports Interaction; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino.

The group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US.

Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK, operating in over 40 regulated or regulating territories.

Entain is in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI.

The group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a range of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects.

Morgan Stanley & Co. International plc, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority in the United Kingdom, is acting exclusively as financial adviser to Entain and no one else in connection with the acquisition.

In connection with such matters, Morgan Stanley, its affiliates and their respective directors, officers, employees and agents will not regard any other person as their client, nor will they be responsible to anyone other than Entain for providing the protections afforded to clients of Morgan Stanley nor for providing advice in connection with the acquisition, the contents of this announcement or any matter referred to herein.
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Date Published: 25/11/2022

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