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Vize Capital Buys Click-Tracking Platform Bevo Media
Tuesday 15 September 2015

15 September 2015 - US-based Bevo Media, a tracking platform and ad exchange in the performance marketing industry, has been acquired by Silicon Valley-based private equity firm Vize Capital, the company said.

Terms of the deal were not disclosed.

Vize Capital said it plans to invest significant resources into growing and further improving the platform.

Launched in 2010, Bevo Media was one of the first third party click-tracking platforms made specifically for performance marketers.

In 2013, Bevo Media launched the Bevo Ad Exchange, which features a streamlined affiliate channel where advertisers can bid on affiliates as traffic sources.

Vize Capital, headquartered in the heart of Silicon Valley, is an investment firm with several m dollars in assets under its management. VC manages assets through a variety of investment funds, focusing exclusively on Internet businesses worldwide.

Launched in 2010, Bevo Media began with their Affiliate Portal, which serves as a place for affiliate marketers to manage and track their campaigns, and provides optimisation tools, keyword/ad tracking, and split testing.

In 2013, Bevo Media expanded its offerings to include Ad Exchange, a platform that allows advertisers to bid on affiliate traffic via CPA or CPC.
Details
Date Published: 15/09/2015
Target: Bevo Media
Country: USA
Sector: Media
Type: LBO
Financing:
Status: Closed
Vendor:
Buyer: Vize Capital
Comment:
Terms of the deal were not disclosed

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