Latest News
TapClicks Completes Acquisition of fintech Provider StatX
Friday 17 May 2019

17 May 2019 - California, US-based marketing reporting firm TapClicks has acquired California, US-based fintech provider StatX, the firm said.

StatX is a Silicon Valley-based fintech provider noted for its data visualisation application that features deep integrations with Salesforce, Intuit, Microsoft Excel and Google Sheets.

This strategic acquisition will strengthen TapClick's omnichannel marketing operations and intelligence solution by integrating StatX's disruptive mobile data visualisation and collaboration capabilities into the TapClicks Marketing Operations Platform.

The integration of StatX enables business stakeholders to generate interactive visual reports, manipulate them, and collaborate on the fly to inform decision making and optimize campaign performance, marketing mix and strategy from a single mobile application.

By incorporating StatX into the TapClicks ecosystem and connecting it to the 200+ data sources included in the TapClicks Connector Marketplace, users have access to advanced technologies that enhance data usage and collaboration across business units, including finance, marketing and operations.

TapClicks is providing its customers the ability to collaborate across devices and environments at scale with a consistent user experience that allows real times access to data and intelligence to streamline marketing operations and workflows.

TapClicks is expanding the value of its marketing operations platform by creating a single dashboard that brings together marketing, operations and finance teams, enabling them to align with common budgeting and spending goals.

The current version of StatX is a free solution that will be available to all TapClicks' users and the brands, franchises, media companies, as well as the end clients they represent.

Additionally, StatX's existing 250,000 users will have access to the instant-on data feeds integrated into the TapClicks platform, including the most popular marketing, advertising, social media and business intelligence tools.

TapClicks is the provider of unified marketing operations, analytics, and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities.

The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.
Date Published: 17/05/2019
Target: StatX
Country: USA
Sector: Banking/Financial Services
Type: Corporate acquisition
Status: Closed
Buyer: TapClicks
Terms of the deal were not disclosed