Thursday 23 March 2023

New Jersey, US-based financial product distribution company Simplicity Group Holdings, Inc. has acquired Washington-based disability income brokerage company, Truluma, Inc., the company said.

Terms of the transaction were not disclosed.

Truluma serves brokers nationwide with income protection and asset protection solutions for their clients.

Truluma offers disability income brokerage to help financial professionals design appropriate income protection and asset protection solutions for their clients which include: individual income protection, key person disability, shareholder agreement funding, overhead expense protection, loan protection, executive benefit income protection, high limit coverage, severance pay protection, contract completion, and critical illness.

Simplicity Group is a financial product distribution company. Simplicity supports independent financial advisors and agents across the country with investment, annuity, and life insurance solutions with a focus on client education, consumer value and partnership.