Latest News Acquires Advantage Software to Enhance Advertising Services
Friday 22 January 2021

Texas-based programmatic advertising platform has acquired North Carolina-based advertising-focussed software development developer The Advantage Software Company, LLC to deliver improved performance and productivity for advertising agencies and media buying organisations, the company said.

Terms of the transaction were not disclosed.

The acquisition creates a combination of features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation.

The combined company will serve over 1,000 advertising agencies and media buying organisations with nearly 400 employees.

The acquisition of Advantage accelerates's vision of delivering integrated omni-channel workflow that helps advertising agencies and other media buying organisations perform both more effectively and efficiently. is a programmatic platform for CTV, addressable and mobile advertising.

Advantage Software company, LLC is the provider of enterprise-level software specifically designed for advertising agencies and marketing companies.

Advantage automates all aspects of accounting, billing, project management, digital asset management, creative proofing, and media management with the specific needs of agencies and their clients in mind.
Date Published: 22/01/2021