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SEMrush Acquires 100% Stake in Warsaw-Based PR Company Prowly
Friday 18 September 2020

Boston, US-based online visibility management and content marketing platform SEMrush has acquired Poland-based public relations startup Prowly to further expand its ecosystem, the company said.

Terms of the transaction were not disclosed.

Prowly's previous investors include IQ Partners, Internet Ventures (an MCI Capital subsidiary), and online marketing agency Bluerank.

Integrations with SEMrush can help Prowly users understand the SEO value of their PR activities.

The company expects to add SEMrush content marketing tools to Prowly, offering users enhanced PR measurement capabilities and the ability to understand their overall brand health online.

SEMrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing.
Date Published: 18/09/2020