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Pet Tech Firm Nimble Acquires Social Platform Waggle Ventures
Friday 10 July 2020

US-based pet tech company Nimble has acquired Waggle Ventures Inc, a social platform for pet owners.

The company has also announced that Waggle founder Matthew Cavnar will stay on board as an advisor to support Nimble.

Nimble's solutions feature innovative pet sensors and wearables and industry's first cloud-based mobile app that serves as a one-stop solution for pet health, safety and fitness.

The acquisition will further boost Nimble's growing customer base through Waggle's vast social media network.

The company has over 10,000 customers across the US and aims to grow 100X in the next 18 months.

Nimble, founded by Siva Sivakumar, is targeting the USD 70bn+ US pet market with state-of-the-art IoT enabled products that address the safety, fitness and health of pets.

The company builds innovative IoT products and their flagship product, the Nimble Pet Monitor, tracks the dog's environment temperature, humidity and location and alerts the pet parents if the dog is in an inhospitable environment.

Another product just launched by Nimble is the Furbit, a wearable health tracker for dogs that can monitor their location and activities.

It enables pet parents to set goals to track the progress of their dog's fitness levels, get health insights, call a Vet through its first-of-its-kind mobile app.

The app also features personalised pet services finder, learn and share pet parent community, a pet health record management, and other furry fun features.

Waggle Inc, founded in 2016 is an online community of pet owners for video distribution of animal content and email newsletters targeting city-specific dog owners with relevant information and events in their area.

The social platform has more than 8m active users, 25m monthly users and clocks over 200m minutes of monthly video views.

Waggle was created by Broadway Video Ventures, the digital media arm of Broadway Video (production company behind SNL, The Tonight Show Starring Jimmy Fallon, etc.).

Waggle is backed by top venture capital funds, including Lowercase Capital and Raine Ventures, and creative agencies such as UTA.

Nimble is in Pet Health, Safety and Fitness monitoring solutions. Nimble's solutions feature pet sensors and wearables and a cloud based mobile app that serves as a one stop solution for Pet Safety, health and fitness.

Nimble's flagship RV pet monitor solution, helps traveling pet parents keep their pets comfortable and safe inside the Car/RV or home. RVs (Recreational Vehicles or Motor Homes) are becoming the popular choice of transport for families and semi-retired couples, particularly pet owners, to go on a family vacation/getaway.
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Date Published: 10/07/2020

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