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Pernod Ricard to Acquire a Majority Stake in Skrewball Peanut Butter Whiskey
Wednesday 22 March 2023

French wines and spirits producer Pernod Ricard USA (Paris: RI) has agreed to acquire a majority stake in peanut butter-flavored whiskey maker Skrewball, the company said.

Terms of the transaction were not disclosed.

The partnership adds a complementary brand to Pernod Ricard's comprehensive portfolio of iconic spirits and wine brands and a perfect opportunity to continue building on its longstanding consumer centric and premiumisation strategy.

Debevoise & Plimpton LLP acted as legal advisor to Pernod Ricard. Perella Weinberg Partners acted as financial advisor to Skrewball and the founders and Latham & Watkins LLP acted as their legal advisor.

Pernod Ricard is the No.2 worldwide producer of wines and spirits, owning 17 of the Top 100 Spirits Brands.
Date Published: 22/03/2023