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Pattern Acquires UK Influencer Marketing Platform Current
Thursday 18 August 2022

Utah, US-based e-commerce accelerator Pattern has acquired London-based influencer marketing platform Current to bolster its ecommerce acceleration platform, the company said.

Terms of the transaction were not disclosed.

Current's influencer marketing technology will be folded into Pattern's ecommerce acceleration platform, helping brands drive ecommerce traffic and conversion at global scale.

The move will bolster the technology powering Pattern's ecommerce acceleration platform, helping brands drive traffic and conversion for product listings on D2C websites, global marketplaces, and other digital channels.
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Date Published: 18/08/2022

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