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LiveRamp to Acquire Data Plus Math for USD 150m
Wednesday 26 June 2019

26 June 2019 - California, US-based identity platform provider LiveRamp (NYSE: RAMP) has agreed to acquire Boston, US-based media measurement provider Data Plus Math, providing the ecosystem with a more effective way to buy, sell and measure data-driven television, the company said.
Business Insider reported LiveRamp will acquire Data Plus Math for USD 150m.
Data Plus Math works with brands, agencies, cable operators, streaming TV services and networks to tie cross-screen ad exposure with real-world outcomes.
The combination of LiveRamp and Data Plus Math brings together the world's largest people-based identity graph with unparalleled cross-screen data and key sell-side relationships, resulting in a big win for the entire ecosystem.
This move strengthens LiveRamp's network and expands its ability to power experiences across the entire customer journey, all in a privacy-conscious way. The addition of Data Plus Math extends LiveRamp's lead in omnichannel identity and accelerates its TV efforts, driving continued strong growth and value for LiveRamp shareholders.
The deal is expected to close in LiveRamp's fiscal second quarter.
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with brands and products.
Date Published: 26/06/2019
Target: Data Plus Math
Country: USA
Deal Size: 150m (USD)
Sector: Medi
Type: Corporate acquisition
Status: Agreed
Buyer: LiveRamp,