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Kibo to Acquire Testing and Optimisation Provider Monetate
Friday 11 October 2019

11 October 2019 - US-based cloud commerce company Kibo has entered into an agreement to acquire testing and optimisation provider Monetate. The company said.

Kibo said the acquisition will expand its personalisation capabilities and will not only complement its best-in-class Certona solution but will also extend the reach of Kibo's end-to-end cloud commerce platform.

The combined solution set will deliver a unified cloud commerce platform that will provide consumers with a personalised omnichannel commerce experience.

As the market becomes more dynamic, the future of commerce is centered around the customer, and the key to creating a competitive advantage relies on personalisation.

The most successful retailers and brands understand their customers and realize they must go beyond disjointed point solutions and fully commit to a holistic, personalized customer journey.

The addition of Monetate to Kibo's commerce cloud offerings means its retailers and brands will be better equipped to curate, test, and optimize customer experiences intelligently and consistently wherever they occur, online, in-store, through mobile apps, via AI assistants, and more.

The addition of Monetate will enable Kibo to offer A/B and multivariate testing, content personalization, and audience building and targeting with an intuitive, self-serve user interface designed for merchandisers and marketers.

Founded in 2008, with offices in the US and Europe, Monetate is used by brands around the world including QVC, Newegg, Timberland, Patagonia, The North Face, and hundreds of others.

More than 600 B2B and consumer retailers and brands rely on Kibo to deliver personalised and connected shopping experiences across retail touchpoints.

Kibo's cloud commerce platform powers unified commerce and omnichannel fulfillment strategies and is built on an API-first, microservices architecture.
Details
Date Published: 11/10/2019
Target: Monetate
Country: USA
Sector: IT/Online Services
Type: Corporate acquisition
Financing:
Status: Agreed
Vendor:
Buyer: Kibo
Comment:
Terms of the deal were not disclosed

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