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Cheetah Digital Acquires Stellar Loyalty to Enhance Customer Engagement Solutions for B2C Marketers
Tuesday 31 July 2018

31 July 2018 - Chicago, US-based cross-channel marketing software company Cheetah Digital has acquired California, US-based customer engagement and loyalty software provider of Stellar Loyalty, the company said.
Terms of the transaction were not disclosed.
The convergence of Stellar Loyalty's big data architecture with Cheetah Digital's Marketing Suite provides marketers with an unprecedented, single platform solution with next-generation data management and superior cross-channel execution capabilities.
Cheetah Digital is an enterprise cross-channel marketing technology company.
The Cheetah Digital Marketing Suite combines superior data management capabilities and cross-channel execution with in-house professional services expertise and dedicated support to help brands execute complex marketing programmes at scale and achieve profitable brand outcomes.
Stellar Loyalty delivers advanced loyalty and engagement solutions spanning customer acquisition, engagement, transactions, and rewards. Stellar Loyalty has offices in North America, Europe and Asia.
Date Published: 31/07/2018
Target: Stellar Loyalty
Country: USA
Sector: Computer Software
Type: Corporate acquisition
Status: Closed
Buyer: Cheetah Digital
Terms of the deal were not disclosed