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Brightcove Acquires Hapyak to Advance Video Interactivity
Friday 15 October 2021

Boston-based video-for-business company Brightcove Inc. (NASDAQ: BCOV) has agreed to acquire HapYak technology (a long-time partner) from New York-based K-12 instructional content platform Newsela, to help advance video interactivity, the company said.

Terms of the transaction were not disclosed.

With the integration of the HapYak technology, Brightcove users can quickly and easily incorporate interactivity into virtually any video, including clickable hotspots, quizzes, shopping cart purchases, personalisation, choose-your-own adventure paths, and a variety of calls to action (e.g., buy now, subscribe, download).

The technology will also enable marketers, HR, corporate training departments, and sales teams to track viewer actions and sentiment and to personalise customer journeys in entirely new ways.

Brightcove and HapYak have maintained a strong technology partnership since 2013, working jointly with customers like Sotheby's and TN Marketing, to deliver exceptional interactive video experiences securely.

Upon consummation of the acquisition, Brightcove will acquire HapYak's commercial interactivity technology brand and certain marketing assets.

Brightcove also expects to acquire HapYak's customer relationships globally. The closing of the acquisition is subject to customary closing conditions and is expected to occur in 4Q21.

Brightcove Inc's intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetise content more reliably, and every organisation to communicate with team members more powerfully.

Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms.
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Date Published: 15/10/2021

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