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BoxUnion Acquires Title Boxing Club to form Nation´s Premier Omni-Channel Fitness Brand
Wednesday 13 January 2021

California-based fitness boxing brand BoxUnion has acquired fitness studio Title Boxing Club, the company said.

Title Boxing Club has 166 clubs across the United States, Mexico and the Dominican Republic specializing in boxing and kickboxing fitness classes.

The transaction was backed by Kwanza Jones and José E. Feliciano supercharged Initiative, BoxUnion's lead investor, plus other existing shareholders.

Terms of the transaction were not disclosed.

The acquisition brings together the best of both worlds, combining BoxUnion's innovative programing with Title's brand awareness.

Founded in 2016 by Todd Wadler and Felicia Alexander, BoxUnion has experienced significant membership and subscriber growth due to its accessible, inventive and effective approach to boxing. This approach integrates music, mindfulness and community into a meticulously programmed class structure.

In April of 2020, the brand launched BoxUnion Digital, which brings the BoxUnion in-studio class experience to subscribers anywhere in the world.

As a result of the acquisition, Wadler takes over as CEO and Alexander will continue in her role as the Chief Revenue officer of the combined company.

Title Boxing Club's ownership team will remain equity holders in the new company and consists of two International Franchise Association Entrepreneur of the Year recipients, three IFA chairpersons, and one IFA Hall of Famer.

This includes a powerhouse of best-in-class franchise industry leaders including former CEO John Rotche, David Barr, Shelly Sun, Doc Cohen, and NFL superstar and future Hall of Famer Drew Brees. In addition, Rotche will continue to serve on the board of the combined company.

Brooke Budke, who is currently Title Boxing Club's vice president of Marketing, will take over as president, Franchise System.

Wadler spent over 20 years in finance and co-founded Moelis and company, a publicly traded, leading global independent investment bank and asset management firm. Passionate about fitness, he saw an opportunity to grow the market in fitness boxing.

Alexander boasted a successful career as a sales and marketing executive for companies including Sun Microsystems, Sony, Mattel, and Demand Media.

She is deeply passionate about boxing as a vehicle to change people's lives, having put on gloves for the first time at 16 shortly after her father's sudden death.

Title Boxing Club is a boutique fitness studio that specializes in boxing and kickboxing fitness classes.

Based in Kansas City, the company has 163 clubs across the United States, Mexico and the Dominican Republic and another 130 in development worldwide.

The brand is currently ranked on Entrepreneur magazine's prestigious Franchise 500 list and the Inc. 5000 list of America's fastest-growing, privately-held companies.

BoxUnion is a fitness brand with three studio locations and a digital subscription service. BoxUnion's workouts bring together mind, body, music and boxing.

Welcoming all experience levels, ages, and backgrounds, their classes feature high-intensity cardio, muscle sculpting strength training and TONS of punches.

Their captivating coaches guide you through a powerful mind and body experience designed to bring out your inner fighter.

Voted most fun new workout by Self Magazine and Top 10 coolest workout taking over LA right now by Well + Good, BoxUnion has been recognized by everyone from People Magazine to Goop.

In one of the most competitive fitness cities in the world, BoxUnion has garnered a sophisticated following.

Founded in 2014, the Kwanza Jones and José E. Feliciano Supercharged Initiative is a high-impact philanthropic grantmaking and investment organization focused on four core areas: Education, Entrepreneurship, Equity, and Empowerment.

Through their investing for impact model, which takes into account diversity, inclusion, and access to capital for historically underrepresented groups, Co-founders Kwanza Jones and José E. Feliciano are changing the face of impact investing and philanthropy.

KJSI has committed more than USD 80m in diverse/women founders, for-profit businesses, and nonprofit organizations that align with their mission: to boost humanity by powering possibilities.
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Date Published: 13/01/2021

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