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Bracken Marketing Acquires Brite Mind to Expand Offerings in Digital Advertising
Monday 09 March 2020

9 March 2020 - US pharma services-focussed growth agency Bracken Marketing has acquired Massachusetts-based digital marketing agency The Brite Mind LLC, to expand digital capabilities, the company said.

Terms of the transaction were not disclosed.

The acquisition positions Bracken it to expand its expertise and offerings in the key area of digital advertising. The Brite Mind clients will gain access to a broader team of sales, marketing, and creative professionals.

Bracken Marketing combines traditional marketing tactics with leading-edge digital sales and marketing techniques to generate mass awareness and sales leads for clients across the US and Europe.

The Brite Mind offers a methodical approach to advertising, particularly its use of hypothesis-testing frameworks to assess, analyse, and optimise advertising budgets for scaling.
Date Published: 09/03/2020
Target: The Brite Mind LLC
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Status: Closed
Buyer: Bracken Marketing
Terms of the deal were not disclosed