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Validity to Acquire 250ok to Broaden Capabilities in Email Ecosystem
Monday 02 March 2020

2 March 2020 - Boston, US-based customer data quality company Validity has agreed to acquire email analytics and deliverability provider 250ok to broaden its optimisation capabilities across the global ecosystem of email service providers, the company said.

Terms of the transaction were not disclosed.

With this acquisition, Validity brings together some of the top talent in the email industry to help ensure messages stay out of the spam folder.

With the acquisition of 250ok, Validity continues to expand its market presence and broaden its portfolio of leading solutions for sales and marketing professionals.

Validity solutions target, contact, engage and retain customers using trustworthy data as a key advantage to deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Date Published: 02/03/2020
Target: 250ok
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Status: Agreed
Buyer: Validity
Terms of the deal were not disclosed