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DataSource Merges with SupplyLogic to Expand Platform in Key Verticals
Friday 14 February 2020

14 February 2020 – US-based marketing execution services companies DataSource, located in Missouri, and SupplyLogic, located in New York, have merged to drive marketing execution innovation and address the needs of marketers and procurement leaders in a range of industries, the company said.
Terms of the transaction were not disclosed.
The combined company will be privately held and operate under the SupplyLogic brand.
The combined scale will enable delivery of the most innovative and successful tech-enabled solutions to their current and future clients.
DataSource is a service provider to multi-location brands helping to optimise the execution of a wide range of marketing and operations communications.
The company focusses primarily on print, displays, and branded merchandise, applying supply chain management principles and injecting insight to drive measurable results from technology and process for their clients.
SupplyLogic is a third-party management company that creates value for some of the most recognised brands in the world by optimising their print and marketing communications supply chains.
The company partners with marketing and procurement leaders to deliver innovative solutions specifically designed to improve cost efficiencies and brand compliance, reduce risk, and improve service levels to their user communities.
Date Published: 14/02/2020
Target: DataSource
Country: USA
Sector: Advertising/PR
Type: Merger
Status: Closed
Buyer: SupplyLogic
Terms of the deal were not disclosed