Thursday 31 October 2019

31 October 2019 - San Francisco, US-based email sending platform SparkPost has indicated its intent to acquire New York, US-based email deliverability solutions and performance insights provider eDataSource, the company said.
Terms of the transaction were not disclosed.
eDataSource's inbox performance insights and reputation management will help SparkPost deliver the first fully integrated email sending and analytics platform.
SparkPost said by combining forces, the company can integrate insights with sending for direct action and measurement.
SparkPost enables the delivery of more than 37 % of the world's B2C email, more than five trillion messages, making it the #1 email sending platform.
eDataSource delivers the email intelligence that powers business success. eDataSource's first and only behavior-based inbox monitoring solution is the gold-standard in accuracy, scale, and richness of data.